Wicked Wieners
Wicked Wieners is a small, family owned and operated street food vender based out of Connecticut.
The client wanted logos, a menu and a brand identity that accurately matched the humorous and lighthearted nature of their name and also helped distinguish them from other similar street food venders.
The "devilish" visual elements are plays on the word "wicked" (which is also a slang New England term meaning "really" or "extremely") while also referencing hot dogs.
