Wicked Wieners
Wicked Wieners is a small, family-owned, and operated street food vender based out of Connecticut.
The client wanted logos, a menu, and a brand identity that accurately matched the humorous and lighthearted nature of their name and also helped distinguish them from other similar street food venders and restaurants.
The "devilish" visual elements are plays on the word "wicked" (which is also a colloquial New England slang term meaning "really" or "extremely") while also referencing hot dogs.
