Grapefruit Sound lab is a music label based out of New York City. These updated logos and all other branding assets were created to accurately represent their unique sound and identity as self proclaimed "Contemporary New Wave" music.​​​​​​​

The circular shapes in the logo and submark are visual reference to sound waves, post modernistic computer rendered graphics from the 1970s and 1980s, the physical structures of speakers and retro computer technology.